Growth Asia | consulting

Growth Asia is Brand & Marketing Consultancy that helps emerging brands grow in competitive mass markets across the Asia Pacific.

Challenger brands fail when they have poor product market fit, insufficient brand development and lack effective two-speed marketing communications.

We work with brands coming into the market or growing across the region - across many different categories - to find their path to both short term and long term revenue growth.

Asia Market Growth

Asia Market Focus

Premium Asian Markets:

• Japan

• Korea

• Hong Kong

• Taiwan

• Singapore

• Australia/NZ

Mass/Premium Segments:

• Malaysia

• Thailand

• Indonesia

• The Philippines

• Vietnam

• Indo-China

Largest Asian Markets:

• China

• India

Markets

Our Services

Business Strategy & Planning

How will you compete effectively across APAC markets? What's your regional ambition - where will you play and how will you win across highly competitive Asian mass markets?

What's your market ambition across APAC for the next 1-3 years?

Which products, consumers, channels and markets will you target?

What's your sustainable competitive advantage across these markets?

What capabilities and resources are required to achieve your objectives?

Go-To-Market Strategy & Plan

When you're launching a new product or entering a specific Asia Pacific market - what is your strategy for launching and growing successfully in a competitive market?

Define product market fit - aligning product messaging, CEPs/ segments, pricing & distribution/retail channels

Develop a differentiated and distinctive brand - and then build that brand to drive salience and long-term local growth

Create effective two-speed marketing that drives initial launch sales and creates longer term brand lead growth

Marketing Communications Strategy

When you want to implement an effective marcomms strategy for the year - how do you diagnose the market, define a specific strategy and create an effective plan to achieve those objectives?

Develop the research & data to clearly diagnose the key issues to address for your marketing communications strategy

Then segment, target & position your marcomms - addressing key segments for growth and creating a platform/ content/ campaign strategy & clear objectives

Finally create an effective marketing plan to drive the short & the long - providing a detailed tactical scope, budget & KPIs

Services

Work

Our Work

We work with start-up, scale up and mature brands looking to expand in Asian markets. The key feature of our clients is that they want to find a better path to both short term & long term revenue growth - while impacting individuals, society and the planet in a meaningful way.

We call these brands ‘change makers’.

And one of the factors to their success is that these clients - whether they are B2B or B2C - don’t limit their growth opportunity to small or niche markets. With the right products, distinctive brand development and effective marketing execution we can aim for significant mass market growth.

We want to empower them to take on the world.

Consumer Brands
& B2B Business
Driving Asian Growth

We work across many industry categories - including food & beverage, FMCG, beauty & cosmetics, travel and logistics, health & wellbeing, and other consumer and business brands - all looking for growth in APAC markets.

The industry, market & opportunity may vary - but the challenge of creating significant short term growth balanced with long term brand & sales remains the same. We have the experience across many industries to develop a powerful, mass market growth solutions across Asia Pacific markets.

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Social Good & Sustainable Organizations

We also work with a range of social good and sustainable organizations - including for profit sustainability businesses, charities, NGO’s and social & environmental organizations.

The core challenge is that the important operational work they do needs to be supported by significant level of commercial fundraising, consumer sales or partner support.

So the same effort we put into our sustainable operations should be also be reflected in our brand and marketing efforts. The success of both is inextricably connected.